Live Test Drive w/ Daveed Diggs
INFINITI teamed up with Tony and Grammy winning actor, artist, activist, writer and producer Daveed Diggs to offer consumers and car enthusiasts a new way to test drive a car from the comfort of their couch with the Luxury Live Test Drive. We hosted a 30 minute Instagram Live where users could interact and participate in the test drive with Daveed.
Enjoy a “driver’s seat view” without ever leaving home and watch as Diggs takes the 2021 INFINITI QX80 for a spin, giving you the inside scoop and an opportunity to explore the vehicle from different angles, all while hearing about Daveed’s thoughts on everything from the projects he’s working on and the QX80 test drive experience to his time on the stage and life in general.
Client — INFINITI
Director — Alex Richanbach | Tool of North America
Editor — David Brodie | Rock Paper Scissors